The collaboration between Propulso and Charbon focused on helping this men’s grooming brand establish itself effectively in the French-speaking market. The founder had developed professional-grade formulas and a strong brand identity but needed guidance to build an online presence and commercial strategy.

Our team designed a high-converting e-commerce experience, developed a marketing strategy based on in-depth audience analysis, created personas and key messaging, and implemented an automated email ecosystem.

The result: a structured and powerful digital brand with a unique positioning — “Professional quality, finally accessible.” Charbon is now ready to stand out among established industry names.